Online Recruitment 2009

December 19, 2009

It’s been a difficult year for the online recruitment sector. Like many industries, the recession has bitten hard; the plummeting job numbers on job boards has been an obvious sign of the pain the sector has experienced. But it’s also been a year of unfaltering optimism for the value technology can bring to the recruitment process.

Take social media for example. The explosion in companies using Facebook as a communication tool and social branding platform has been impressive. Personally, I’ve been impressed by the use of Facebook Groups, particularly as a tool to maintain connections with casual or occasional workers. The jury might still be out on whether recruiting via Facebook will be a winner, but it is now almost impossible to dismiss Facebook as an employment messaging platform.

 

The same can be said for Twitter, which this year has emerged from its ‘geeky origins’ and gone main stream. We’ve seen great innovations like TwitterJobSearch, together with some impressive advice on how to use the platform for recruiting purposes. Many employers are still asking themselves the question “To tweet or not to tweet?”, the answer to which is hopefully being driven by ROI analysis.

But of course, what is more encouraging than ever is the growing number of sites and individuals offering valuable information to those new to the online recruitment process. This year CareerPlayer emerge as a valuable source of guidance for graduate job seekers, which was underlined by the site winning not one, but two, NORA categories. Couple that with CareerSiteAdvisor arriving as a resource for the employer market and it’s hard not to feel optimistic; after all education is the key to greater adoption.

 

The recession might have bitten hard this year, but the industry has certainly bared its teeth back and prepared for the fight. With this much energy in the sector, 2010 is set to be a very exciting year. 

Merry Christmas!

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