Over in the states the New York Times reports that the US Army are now using video arcades in shopping malls to recruit candidates in urban areas.
Over in the states the New York Times reports that the US Army are now using video arcades in shopping malls to recruit candidates in urban areas.
The Army Experience Centre is a 14,500 square feet video arcade that hosts shoot-?em-up video games and simulators of helicopters, allowing army hopefuls to experience what it feels like to be a soldier. The centre has 22 recruiters on site, so it?s a simple step for candidates to leave the simulator and sign-up for the real experience.
Despite civil liberties groups criticizing the Pentagon for attempts to target school student as candidates, the move, like the army?s previous online video game campaign shows the Army are increasing aware of new methods to reach potential recruits.

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Source: New York Times |
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